• Business

To produce music for the life of people through musical instruments.

• Mission

To provide the rescue of the culture of harmonicas. To generate quality of life for people loving and living on music, thus resulting in the development of our clients, partners, contributors and shareholders.

• Vision

To motivate the musicalization and to value the professionalization of the music cultural market. To produce instruments that improve the life of people. To create musical instruments worldly known as creative, innovative and of high performance, strengthening the music market.

• Values

Main values that guide Bends’ daily routine:

• Quality and reliability: continuous search for excellence of quality of products/services and the transparency in negotiations;
• Professionalism in all the actions: results such as guarantee of services of high quality and growth of the organization and the market;
• Valorization and commitment with partners and contributors: as agents of the intents;
• Research: it aims to know the real needs of the distributors, retailers and musicians, by way of guiding the development of its products;
• Innovation: constantly seeks the perfection of its products and services for customization of musical instruments;
• Profitability: the profitability is a desirable orientation which is sought for it is a fair model of returns on investment;
• Pleasure, pride, satisfaction in what they do: satisfaction of the team in delivering an honest solution, with added and profitable value, therefore optimizing the resources of the client and generating loyalty and indication of our clients to third parties.